Case Studies

Campaigns with the mechanics written out

Each of these describes what was actually changed rather than what was achieved. The numbers are less interesting than the levers behind them.

Insurance6 months

Cutting cost per policy 38% by paying for calls instead of clicks

A 40-agent auto insurance agency in the Mountain West was buying paid search directly and losing money on unqualified form fills. Moving to per-call buying with duration and geo gates changed the unit economics inside one quarter.

38% lower
Cost per policy: 74%
Billable call rate: 4,200+
Monthly calls

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Legal4 months

Raising qualified-case rate from 22% to 58% with IVR pre-screening

An intake firm handling mass tort claims was burning agent hours on callers who did not meet case criteria. Moving screening into the IVR, ahead of the transfer, more than doubled the qualified rate.

58%
Qualified case rate: 1,900/mo
Agent hours saved: 44% lower
Cost per signed case

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Home Services12 months

Absorbing a 6x storm surge without dropping a single qualified call

A restoration group operating across the Southeast needed to handle sudden weather-driven demand spikes without either dropping calls or paying for volume its crews could not service.

6x
Peak surge handled: 99.2%
Calls answered: 41%
Same-day dispatch

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Publisher14 months

Scaling a solo publisher from $9k to $147k monthly payouts

A single-operator search arbitrage publisher scaled across four verticals in fourteen months by optimising against billable rate rather than raw call volume.

$147,000
Monthly payout: 71%
Billable rate: 4
Verticals run

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Solar5 months

Lifting billable rate 29 points with four IVR questions

An installer network buying solar calls across six states was paying for a large share of renters and low-bill households. Four qualification questions changed the economics.

29 pts
Billable rate lift: 26% lower
Cost per install: 6
States covered

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Finance8 months

Rebuilding a consent trail across 60,000 monthly calls

A debt relief provider needed provable, per-call consent records across every traffic source before it could scale acquisition further.

100%
Consent records retained: 60,000+
Monthly calls covered: 340
Sources vetted

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