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Finance · 8 months

Rebuilding a consent trail across 60,000 monthly calls

A debt relief provider needed provable, per-call consent records across every traffic source before it could scale acquisition further.

Results

100%Consent records retained
60,000+Monthly calls covered
340Sources vetted
The challenge

What was actually broken

Traffic arrived through a long tail of sub-affiliates with inconsistent disclosure language and no retained proof of what each consumer had actually agreed to. That uncertainty, rather than media cost, was capping how far the provider was willing to scale.

Client: A national debt relief provider

The approach

What changed, specifically

Listed in the order the changes were made. The sequence mattered as much as the changes.

01Required full-page disclosure snapshots at the point of consent capture
02Retained timestamp, IP, user agent, and originating URL on every record
03Mandated sub-affiliate disclosure and vetted all 340 active sources
04Enforced state exclusions and debt-amount thresholds at the routing layer
05Built an evidence-attached dispute flow to replace free-text claims
The outcome

What it moved

Every call in the network now carries a retrievable consent record with the disclosure as the consumer saw it. With the evidence question settled, the provider raised monthly acquisition volume substantially over the following two quarters.

We were not short of traffic. We were short of the ability to prove where it came from, and that is what was actually holding us back.
Curtis IyaboGeneral Counsel
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