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Pick Calls
USA Pay-Per-Call Network

Performance Marketing That Delivers High-Intent Phone Calls

One call. All solutions. We connect advertisers who pay for qualified calls with publishers who generate them — tracked, routed, and settled on verified call outcomes.

Supply side

Publishers

Monetise call traffic on transparent, per-call payouts. Live offer feeds, real-time reporting, and weekly payments.

Join as a Publisher
Demand side

Advertisers

Buy qualified inbound calls, not clicks. Set your own duration and qualification criteria, and pay only for calls that convert.

Join as an Advertiser
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How it works

From dial tone to settled payout

Four things happen between a consumer picking up the phone and a publisher getting paid. Every one of them is measured, and both sides of the marketplace see the same record.

  1. 01

    A consumer with intent picks up the phone

    Publishers drive high-intent traffic through search, social, native, and owned media. The consumer sees a disclosed offer and calls a tracked number assigned to that exact session.

    Session-level number assignment · UTM and click-ID capture

  2. 02

    The call is qualified before anyone answers

    An IVR gate screens for geography, intent, and offer-specific criteria. Callers who cannot be served are filtered out before a buyer ever spends an agent minute on them.

    IVR criteria trees · DNC and duplicate suppression

  3. 03

    Buyers bid while the caller is still on the line

    A ping-post auction runs inside the greeting. Routing reads live buyer capacity, licensing, and business hours, then connects the best match on the first ring.

    Sub-200ms routing decision · Automatic failover

  4. 04

    The outcome decides what gets paid

    Duration and qualification rules determine whether the call is billable. Recording, transcript, and CDR attach to the record, and settlement runs against that evidence.

    Carrier CDR reconciliation · Weekly publisher payouts

The network in numbers

1.4MCalls delivered / month
2,800+Active publishers
340+Advertiser campaigns
$96MPaid out to publishers
Why Pick Calls

A marketplace only works if both sides trust the numbers

Most disputes in pay-per-call come from rules nobody wrote down. We publish them, enforce them in routing, and settle against records either side can inspect.

Verified outcomes, not self-reported logs

Every billable call reconciles against carrier-level call detail records. Both sides of the marketplace read the same numbers.

Rules published before traffic runs

Duration, geography, and qualification criteria are visible to publishers before they send a single call, which is why disputes are rare.

Compliance built into routing

DNC scrubbing, state exclusions, and consent capture are enforced at the routing layer rather than audited after the fact.

Paid weekly, without chasing

Publishers move to NET-7 after their first cycle. Advertisers get NET-15 and NET-30 terms scaled to volume.

Solutions

Everything between the click and the payout

Six connected products. Most partners start with one and end up using four.

Two sides, one marketplace

Built for the people who buy calls and the people who make them happen

For advertisers

Pay only for calls you can sell to

  • Set your own duration, geography, and qualification rules
  • Live bidding on inventory, with automatic failover
  • Concurrency caps so calls never land on a busy line
  • Billable calls pushed back into your ad platforms as conversions
27.4%Avg. close rateFor advertisers
For publishers

Get paid weekly on transparent rules

  • Billable rules visible before you send a single call
  • Per-call rejection reasons, so optimisation is not guesswork
  • Payouts adjustable by state, day-part, and source
  • NET-7 payments after your first clean cycle
$68Avg. payout / callFor publishers
Industries

Six verticals, eighteen sub-verticals

Insurance carries the most volume. Legal carries the highest payouts. Each has its own qualification rules and its own compliance surface.

What partners say

Both sides of the marketplace, on the record

We stopped arguing about lead quality the month we switched. Either the call met the rules and we paid, or it did not and we did not.

Marcus Deel

VP of Growth, regional insurance agency

38% lower cost per policy
FAQ

Pay per call, answered plainly

If your question is not here, a partnership manager will answer it directly — no gated demo required.

Get started

Start on the side of the network that fits you

Publishers are approved in 24 hours. Advertisers are scoped and live in under a week. Both start with a conversation, not a contract.