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Pick Calls
For Advertisers

Buy conversations, not clicks

Set the duration, geography, and qualification rules that define a call worth paying for. We enforce them at the routing layer, and you are billed on nothing else.

Advertiser outcomes

27.4%Avg. close rate
71%Avg. billable rate
5 daysTime to first call
2,800+Active publishers
Why per-call

Four things that are true here and rarely elsewhere

You define what counts

Duration, geography, and qualification criteria are yours to set, and adjustable without pausing the campaign.

Evidence on every call

Recording, transcript, and carrier CDR attach to each billable event. Disputes carry evidence, not assertions.

Capacity respected

Concurrency caps mean you never pay for a call that rang out because your team was already on the phone.

No platform fee

Standard per-call buying has no platform fee and no minimum commitment. You pay for billable calls and nothing else.

Onboarding

Live in under a week, ramped deliberately

Nothing here is fast for its own sake. The first week runs deliberately small so the qualification rules get tuned against real calls before the spend scales behind them.

  1. 01

    Scope the offer

    We start with what you can actually service: states you are licensed in, hours you answer, and how many concurrent calls your team can take. Volume promises made before this conversation are worthless.

  2. 02

    Define billable

    Minimum duration, geography, and qualification criteria get written down and published to publishers. This is the single most important hour of the engagement.

  3. 03

    Set routing and caps

    Concurrency caps, day-parting, and failover destinations are configured so calls never land on a busy line while another team is idle.

  4. 04

    Go live on a controlled ramp

    First week runs at a fraction of target volume so qualification rules can be tuned against real calls before spend scales.

ROI calculator

Model it before you commit to anything

Drag the inputs. The presets are drawn from real network averages per vertical, so the starting point is not invented.

Your inputs

Model your call buying

$50,000
$46
74%

Share of connected calls meeting your qualification rules.

27%
$1,400
Projected monthly

What that returns

Billable calls

1,087

Calls received

1,469

New customers

293

Cost per acquisition

$170

Projected revenue

$410,870

8.22x ROAS

Net of media: $360,870. Estimates only — actual results depend on your qualification rules, agent capacity, and vertical.

Get a campaign plan
What partners say

Both sides of the marketplace, on the record

We stopped arguing about lead quality the month we switched. Either the call met the rules and we paid, or it did not and we did not.

Marcus Deel

VP of Growth, regional insurance agency

38% lower cost per policy
Advertiser FAQ

What advertisers ask first

Apply

Tell us what a good call looks like

The more specific you are about what disqualifies a caller, the better the first week goes. An onboarding manager replies within one business day.

Get started

Or start with a conversation

If you would rather talk it through before filling in anything, that is usually the faster route anyway.