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Pick Calls
Home Services · $22 – $110 per call

Home Services pay per call

Urgent, local, and highly seasonal. Home services calls convert fast when routing respects service areas and real crew availability.

  • HVAC
  • Roofing
  • Plumbing
  • Water & fire restoration
  • Windows & siding
  • Pest control

Home Services · trailing quarter

$52Avg. payout
78%Billable rate
41%Same-day close
Both sides

What home services demands of each side

Buyers and publishers are solving different problems on the same inventory. Both sets of constraints are published up front.

What buyers require

  • ZIP-level service area matching, not just metro
  • Emergency versus scheduled intent separation
  • Crew capacity caps during storm surges
  • After-hours routing to an answering service

What publishers should know

  • Weather-driven demand spikes reward fast creative turnaround
  • Mobile search dominates; page speed materially affects call rate
  • Emergency intent commands the top of the payout band
Compliance

The rules that apply in home services

Enforced at the routing layer where possible, and in creative review where it is not. This is a summary of how we operate, not legal advice.

  • Contractor licensing claims must match the buyer licence
  • No implied manufacturer or utility affiliation
  • Local service-area accuracy in ad copy
Home Services FAQ

Questions about home services calls

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Buy or sell home services calls

Advertisers get scoped against their licensing and capacity. Publishers get the full billable definition before running a single click.