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Notes from inside a pay-per-call network

Written by the people who run the routing, review the traffic, and take the disputes. Longer than a listicle and less flattering than a case study.

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4 min read

What Is Pay Per Call Marketing? A Practical Guide for 2026

How pay-per-call actually works, what makes a call billable, and how the economics compare to paying for clicks and form fills.

Marisol TrentRead
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Everything else we have written

4 min read

Seven Levers That Actually Raise Your Billable Call Rate

Billable rate, not raw call volume, is what determines whether a publisher account is profitable. Here is what moves it.

Elliot NamRead
4 min read

One-to-One Consent: What Changed and What It Means for Your Traffic

The shift toward named-party consent has reshaped how lead generation works. A practical read on what to capture and retain.

Curtis IyaboRead
3 min read

Medicare AEP Readiness: What to Fix Before October

Annual enrolment compresses a year of insurance call volume into eight weeks. The preparation that matters starts in summer.

Marisol TrentRead
3 min read

Call Attribution Beyond Last Click

Dynamic number insertion, session-level assignment, and pushing call outcomes back into ad platforms so bidding optimises on revenue.

Devon AchebeRead
4 min read

Designing IVR Qualification That Does Not Hang Up On Good Callers

Qualification gates raise billable rate — until they get long enough that qualified callers abandon. Where the line sits.

Priya RaghunathanRead
3 min read

How to Evaluate a Pay Per Call Network: Twelve Questions

The questions that separate networks worth joining from networks that will waste a quarter of your time.

Elliot NamRead
3 min read

The Home Services Storm Season Playbook

Weather-driven demand spikes are the most profitable and most badly handled weeks of the year in home services.

Dana WhitfieldRead
3 min read

Lead Quality Scoring That Survives Contact With Reality

Most lead scoring models are elaborate ways of restating what the sales team already knew. Building one that changes decisions.

Devon AchebeRead
3 min read

Pay Per Call vs. Shared Leads: Running the Actual Numbers

A worked comparison of per-call and shared-lead buying, including the costs that never make it onto the spreadsheet.

Marisol TrentRead
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