Solar · $40 – $165 per call
Solar pay per call
Solar calls are long, consultative, and qualification-heavy. Homeownership, roof condition, utility, and credit band all matter before a call is worth transferring.
- Residential solar
- Battery storage
- Roof + solar bundles
- Commercial solar
- Solar refinance
Solar · trailing quarter
$98Avg. payout
63%Billable rate
5.4 minAvg. duration
Both sides
What solar demands of each side
Buyers and publishers are solving different problems on the same inventory. Both sets of constraints are published up front.
What buyers require
- Homeownership and roof-ownership verification
- Utility territory and average bill thresholds
- Credit-band pre-qualification where permitted
- Installer coverage mapped to the caller ZIP
What publishers should know
- Pre-qualification in the IVR is the single biggest lever on billable rate
- Incentive and utility-rebate claims are heavily restricted
- Volume follows state incentive changes closely
Compliance
The rules that apply in solar
Enforced at the routing layer where possible, and in creative review where it is not. This is a summary of how we operate, not legal advice.
- No unqualified "free solar" or government-programme claims
- Utility affiliation must not be implied
- Savings claims require substantiation on file
- State-specific solar advertising rules, notably in CA
Case studies
Solar campaigns, written out
Solar FAQ
Questions about solar calls
Get started
Buy or sell solar calls
Advertisers get scoped against their licensing and capacity. Publishers get the full billable definition before running a single click.