Insurance · $18 – $95 per call
Insurance pay per call
Insurance is the highest-volume vertical on the network. Callers are comparing quotes with intent to switch, and carriers and agencies buy on strict duration and geography rules.
- Auto insurance
- Home & property
- Health / ACA
- Medicare Advantage
- Final expense
- Commercial lines
Insurance · trailing quarter
$46Avg. payout
74%Billable rate
120+Active buyers
Both sides
What insurance demands of each side
Buyers and publishers are solving different problems on the same inventory. Both sets of constraints are published up front.
What buyers require
- State licensing coverage matched to the caller location
- Duration gates of 60–120 seconds depending on line
- Agent capacity awareness during open enrolment surges
- Suppression against existing policyholder lists
What publishers should know
- Search and comparison traffic performs best; incentivised traffic is prohibited
- Medicare offers require CMS-compliant creative review before launch
- Day-parting matters — call quality drops sharply after 7pm local
Compliance
The rules that apply in insurance
Enforced at the routing layer where possible, and in creative review where it is not. This is a summary of how we operate, not legal advice.
- CMS marketing rules on all Medicare Advantage traffic
- State DOI advertising rules on carrier-branded creative
- One-to-one consent with named-carrier disclosure
- Recorded-line disclosure in two-party consent states
Case studies
Insurance campaigns, written out
Insurance FAQ
Questions about insurance calls
Get started
Buy or sell insurance calls
Advertisers get scoped against their licensing and capacity. Publishers get the full billable definition before running a single click.