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Legal · 4 months

Raising qualified-case rate from 22% to 58% with IVR pre-screening

An intake firm handling mass tort claims was burning agent hours on callers who did not meet case criteria. Moving screening into the IVR, ahead of the transfer, more than doubled the qualified rate.

Results

58%Qualified case rate
1,900/moAgent hours saved
44% lowerCost per signed case
The challenge

What was actually broken

Intake agents were spending the first four minutes of every call establishing diagnosis, exposure dates, and jurisdiction — and disqualifying more than three-quarters of callers. Agent capacity, not media spend, had become the constraint on growth.

Client: A national mass tort intake firm

The approach

What changed, specifically

Listed in the order the changes were made. The sequence mattered as much as the changes.

01Moved diagnosis, exposure window, and jurisdiction screening into an IVR criteria tree
02Set statute-of-limitations checks per jurisdiction so time-barred callers were filtered before transfer
03Introduced conflict suppression against the firm’s existing client list
04Routed qualifying calls to specialist pods by tort type rather than a general queue
05Attached the full IVR response set to each call record so agents opened with context
The outcome

What it moved

The qualified-case rate rose from 22% to 58%. Agents handled fewer calls but signed more cases, and the firm reallocated roughly 1,900 monthly agent hours from screening to signed-case follow-up.

The screening tree did in ninety seconds what our agents were spending four minutes on. We did not need more agents; we needed to stop sending them the wrong calls.
Priya RaghunathanDirector of Intake Operations
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